Visual Design in Action by Ladislav Sutnar

Graphic Design, Resources

Ladislav Sutnar, born in 1897 in Czechoslovakia, is called by some the father of information design, which is a discipline of graphic design.

Following his country occupation by the Nazi in 1939, he emigrated in New York where his contribution to American graphic design brought him an AIGA medal in 1995, almost 20 years after his death.

He was the one adding the parentheses around the American telephone area code numbers when they were first introduced by Bell Telephone Co. and as such, most of his work focused on communicating information by making it clear and accessible to the users.

Without efficient typography, the jet plane pilot cannot read his instrument panel fast enough to survive.

With the same objective…

A designer’s aim is always to intensify comprehension.

While he was the art director of F.W. Dodge’s Sweet’s Catalog Service, he wrote two books together with Knud Lönberg-Holmin on the information flow in industrial catalogs: “Catalog design” (1944) and “Catalog design progress” (1950).

He is though best known for the book “Visual design in action” published in 1961 and considered an iconic book of the mid-century, really informative and still relevant today. It reveals Sutnar’s directions on how to use colours, typography, scale and repetition based on his approach to graphic design:

resolution of the polarities of function versus form, utility versus beauty, and rational versus irrational

And now it can be yours 😉 as Designers & Books started a campaign on Kickstarter for reprinting this wonderful book, which has been successfully funded a week after the launch. Therefore, if you make your pledge of $62 by June 4th, a facsimile edition will arrive at your door this October, yay!

How do you feel about this project? Excited about the opportunity of having your very own “Visual design in action” by Ladislav Sutnar on your bookshelf?

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