Visual Design in Action by Ladislav Sutnar

Graphic Design, Resources

Ladislav Sutnar, born in 1897 in Czechoslovakia, is called by some the father of information design, which is a discipline of graphic design.

Following his country occupation by the Nazi in 1939, he emigrated in New York where his contribution to American graphic design brought him an AIGA medal in 1995, almost 20 years after his death.

He was the one adding the parentheses around the American telephone area code numbers when they were first introduced by Bell Telephone Co. and as such, most of his work focused on communicating information by making it clear and accessible to the users.

Without efficient typography, the jet plane pilot cannot read his instrument panel fast enough to survive.

With the same objective…

A designer’s aim is always to intensify comprehension.

While he was the art director of F.W. Dodge’s Sweet’s Catalog Service, he wrote two books together with Knud Lönberg-Holmin on the information flow in industrial catalogs: “Catalog design” (1944) and “Catalog design progress” (1950).

He is though best known for the book “Visual design in action” published in 1961 and considered an iconic book of the mid-century, really informative and still relevant today. It reveals Sutnar’s directions on how to use colours, typography, scale and repetition based on his approach to graphic design:

resolution of the polarities of function versus form, utility versus beauty, and rational versus irrational

And now it can be yours 😉 as Designers & Books started a campaign on Kickstarter for reprinting this wonderful book, which has been successfully funded a week after the launch. Therefore, if you make your pledge of $62 by June 4th, a facsimile edition will arrive at your door this October, yay!

How do you feel about this project? Excited about the opportunity of having your very own “Visual design in action” by Ladislav Sutnar on your bookshelf?

Chineasy: The new way to read Chinese

Graphic Design, Inspiration

Developed by ShaoLan Hsueh and illustrated by Noma Bar, Chineasy is a visual-based learning system that teaches Chinease in a non-painful way and even more, quite creatively!

ShaoLan created a system of building blocks, compounds and phrases where the building blocks are basic characters and the compounds their derivates while phrases are formed by putting them together, side by side. Each building block is represented by a simple illustration that makes it easy to remember and the same illustration is adjusted in a way that makes sense to bring to life a compound. Below you can find some examples of the concept and also of the brilliant graphics that enhance the learning of one of the most difficult languages in the world.

I have learned about Chineasy last year at Design Museum in London where it was part of a 6-month exhibition following the nomination received for the Best Design of the Year.

It all started one year earlier in February when ShaoLan Hsueh gave a 6-minute TED talk to prove that even though the Chinese language seems to be to an outsider “as impenetrable as the Great Wall of China”, you can still “learn to read Chinese with ease”!

She then launched on July 23rd a project on Kickstarter that got funded in 10 days for £75.000, reaching 200% of the target in day 16 and raising in the end £197,630 from the contributions of 5,475 people that believed in this great idea. That seems like a successful campaign! 🙂

The Chineasy products consist of the Chineasy Book (physical and ebook), 60 Flashcards and 100 Postcards that can be bought from various online locations including Amazon. A second book will be released in Chinese New Year 2016 and I am sure that ShaoLan will come with many other surprises in the future given the fans that Chineasy gained during the time.

Have a look on the Chineasy Facebook page as it is daily updated with quizzes and new phrases, building a strong community of learners. You’ll be welcomed if you’d like to give it a try and you might catch up in no time!

As learning and visual communication are my main interests at the moment, I could not be anything but deeply fond of this project that makes so obvious the role of visual communication in the learning process.

What is your opinion: do you find this a strong example of innovative design?