ShaoLan created a system of building blocks, compounds and phrases where the building blocks are basic characters and the compounds their derivates while phrases are formed by putting them together, side by side. Each building block is represented by a simple illustration that makes it easy to remember and the same illustration is adjusted in a way that makes sense to bring to life a compound. Below you can find some examples of the concept and also of the brilliant graphics that enhance the learning of one of the most difficult languages in the world.
I have learned about Chineasy last year at Design Museum in London where it was part of a 6-month exhibition following the nomination received for the Best Design of the Year.
It all started one year earlier in February when ShaoLan Hsueh gave a 6-minute TED talk to prove that even though the Chinese language seems to be to an outsider “as impenetrable as the Great Wall of China”, you can still “learn to read Chinese with ease”!
She then launched on July 23rd a project on Kickstarter that got funded in 10 days for £75.000, reaching 200% of the target in day 16 and raising in the end £197,630 from the contributions of 5,475 people that believed in this great idea. That seems like a successful campaign! 🙂
The Chineasy products consist of the Chineasy Book (physical and ebook), 60 Flashcards and 100 Postcards that can be bought from various online locations including Amazon. A second book will be released in Chinese New Year 2016 and I am sure that ShaoLan will come with many other surprises in the future given the fans that Chineasy gained during the time.
Have a look on the Chineasy Facebook page as it is daily updated with quizzes and new phrases, building a strong community of learners. You’ll be welcomed if you’d like to give it a try and you might catch up in no time!
As learning and visual communication are my main interests at the moment, I could not be anything but deeply fond of this project that makes so obvious the role of visual communication in the learning process.
What is your opinion: do you find this a strong example of innovative design?