Become a better blogger: Content planning
An easy to follow class with specific actions to help you create a 3-month editorial calendar by carefully writing your blog statement, searching for inspiration and creating the calendar template.
You will learn how to identify your audience, define your writing style and set goals that are SMART (specific, measurable, appropriate, realistic and time-bound). All these compiled will take the form of your brand statement which is actually the base for planning your content.
The next step is sourcing your inspiration and you will do this by defining your content pillars and digging into a variety of source libraries. Lastly, you will be handed out a template for the editorial calendar to complete with elements like:
- content details
- publication channel
There are 10 videos summing up to a bit under 1 hour and each has an action item to walk you through the process, so do your homework and see you in the project gallery!